LEBANON - Telecommunications operator Touch announced the launch of touchBot, a new self-service digital assistant, as part of its efforts to enhance customer experience and expand digital service options.

In a statement, the company said the move aims to strengthen self-service channels available to subscribers.

The new assistant relies on advanced technologies designed to make communication simpler and more direct, providing an experience marked by speed and accuracy in addressing subscribers’ daily needs.

Touch noted that, unlike traditional systems, touchBot was developed as a 24/7 digital assistant that goes beyond automated, pre-set responses.

It offers personalized support for account management and helps users select solutions tailored to their individual consumption patterns, making it a qualitative addition to the company’s digital services.

In its initial phase, touchBot enables subscribers to activate internet bundles and review balances for both postpaid and prepaid lines, in addition to activating WhatsApp services for prepaid lines.

The assistant is also integrated with the Touch mobile application to ensure seamless data transfer and continuity of service.

Touch emphasized that the launch of touchBot reaffirms the company’s commitment to advancing its digital transformation strategy.

The initiative aims to facilitate efficient access to essential services while laying a solid foundation for more advanced and expanded digital offerings in the future.