Medical tourism is often talked about, but rarely unpacked. In this interview, we dive into why it matters for Lebanon and what it could become.
We’re joined by Dr. Viana Hassan, an academic researcher and lecturer in Tourism and Cultural Management, to explore how medical tourism sits at the crossroads of healthcare, travel, trust, and service quality. The conversation looks at Lebanon’s position in the global market, what patients actually look for, and how standards, branding, and experience shape credibility.
We also discuss how medical tourism could support economic recovery and regional competitiveness if backed by coordinated efforts across healthcare, tourism, and policy.
If you’re curious about where healthcare meets development and opportunity, this conversation is for you.
